Blogger Seo Tips – Part 2

On the first blogger seo tips post, I went through the basic settings that you should modify on theblogger.com setting area. On second part, I will show you how to optimize your blogspot/blogger templates. Default templates offer none SEO whatsoever causing most blogger users to rank low on SERPs.
There is one thing I love about WordPress: the <!–more–> tag! Blogger does not have this. This can result in duplicate content entries, showing the same content on post pages and archive pages. You do not want to have the same content on different pages of your website.
Blogger does not have this built in, so we are going to do a small tweak to accomplish that. Make sure you have selected a widget-ready template. There are couple of steps, so read the whole post carefully. Place the below code before the </head> html tag in your template. Its a small javascript.

Download the first code

Second step involves changing the post includables. If you do not have a widget-ready template, you will not be able to apply this step, since non-widget-ready templates do not have includables. To get to the post parte, where you will change the code, search for id=’post’. If you are unable to find it, you may not have expanded the template. Select the checkbox named “Expand Widget Templates“, which is right above the template code, to expand it into more code.

Download the second code

Now, go to Settings –> Formatting and paste the below code inside the text box labeled “Post template”:

Type your summary here
<span id=”fullpost”>
Type rest of the post here
</span>

When you create a new post on your blogger blog, this will clearly show where to write your summary or excerpt, and rest of your post text. It is important to make sure that the /span tag above is at the end of the post. So before publishing your post, check the html source code and make sure that </span> is at the end of your post. The “Read more” link will appear only for the posts that have been divided like this.

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